For far too long one of the biggest problems faced by CSR officers is the (entirely unfair) perception amongst some of their colleagues that they are some king of mung bean eating hippy who has taken the role because of their treehugging love of all things green.
In many ways this perception is meant to be flattering, highlighting as it does the CSR professional's passionate commitment to their job. But the flip side of this popular image is that of the enthusiastic amateur, motivated by personal ideals rather than cold, hard commercial factors.
So it is extremely encouraging to hear this week that while they may still lag behind many other senior execs in the pay stakes CSR officers are catching up fast. Six figure salaries may not seem like much to the big beasts of the corporate jungle, but the fact that CSR officers can now command salaries in excess of £120,000 shows how seriously they are now being taken and the extent firms are willing to go to attract real talent.
Right across the green business movement nothing underlines the seriousness with which the environment is now being taken by firms than the sums of money involved.
This week alone we've seen Credit Suisse at one end of the scale pledging to plough $300m into cleantech, EDF pumping $50m into Nanosolar, Foresight stepping up its investment in wood-to-energy technologies, and the Scottish government offering £10m to any scientists capable of delivering a major marine energy breakthrough.
As US Senator Everett Derkson once observed, "A billion here, a billion there, pretty soon it adds up to real money".
Right, I'm off to try and book my place as a passenger on the next zero carbon flight.
Have a good weekend and try not to worry too much about whether or not the government is planning to ruin your car.
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