There is an episode of The West Wing, the US drama series about a fictional US president known to its fans as The Reason Television was Invented, in which White House deputy chief of staff Josh Lyman explains to one of his colleagues the principle of "take out the trash day".
It is the practice, he explains, of gathering together all the stories you don't really want reported and releasing them together on a Friday.
"Why on Friday?" his colleague asks.
"Because nobody reads the paper on Saturday," he explains.
It might seem like a small point, but it is hard not to interpret the scheduling of the government's low carbon industrial summit for 8am this morning as an indication of precisely where some people in Whitehall see climate change in their list of priorities.
Were it not for the Plane Stupid campaigner who chose the event to hurl green custard at Peter Mandelson in an attack the business secretary rather witherlingly dismissed as an "adolescent protest", then the summit would barely have registered with much of the mainstream media.
The prime minister might have had a busy week what with his big day in Congress and all, but if the government had real confidence in a strategy it hopes will create 400,000 jobs and position the UK as a world leader in low carbon technology then surely it would be working a bit harder to promote it.
But then again, perhaps the reason the government is not pushing the strategy harder is that there is not really that much to push.
As scientists prepare to gather in Copenhagen next week to warn the world that the even the worst case climate change scenarios mapped out by the Intergovernmental Panel on Climate Change are now looking overly optimistic, the UK government has launched not a strategy as such, but yet another consultation on a strategy.
Most of the components of this strategy - the focus on energy efficiency and renewables, the commitment to low carbon vehicles - are entirely admirable, but they are also the exact same ideas that have been floating around Whitehall for a good 18 months in various forms. Now, instead of putting them into practice with breakneck speed the government is again going through the motions of consulting with its "stakeholders".
Moreover, while there is vague talk of regulatory certainty, attractive investment environments and support for R&D, there does not seem to be anything solid in the way of new cash to help pay for it all.
The contrast with Gordon Brown's host earlier this week is stark.
While the UK consults, the US is ploughing $100m into clean technologies and lawmakers are working hard to get a climate change bill on the statute books within 11 months - the equivalent of light speed in legislative terms.
While UK ministers parrot increasingly tired rhetoric about creating the perfect environment for green jobs and innovation, the US energy secretary Steven Chu is explicitly stating that the government will provide direct funding to help cutting edge clean tech firms commercialise their products as quickly as possible.
The comparison is slightly unfair given the UK already has a climate change bill and the government has instigated a large number of ambitious environmental initiatives, such as the recent commitment to offer green makeovers to every home and the demanding target to deliver a ten fold increase in renewables capacity.
But most independent observers now accept that if the government is serious about a low carbon recovery that cements the UK's position as a world leader in clean technology then few of the current measures go far enough.
If the forthcoming budget is the last roll of the political dice for a prime minister who seems doomed to an electoral kicking, then it is also the last chance to deliver a truly ambitious green stimulus package that backs up impressive climate change rhetoric with real action. Let's just hope they don't break with tradition and schedule it for a Friday.
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