New digital campaign from LG allows Facebook users to create and share their own personalised, virtual Eco homes
My Eco Home, a new digital campaign from LG, allows Facebook users around the world to create and share their own personalised, virtual dream homes. An industry first, LG's My Eco Home Facebook app reflects the company's effort to interact with today's customers in new, innovative ways.
Participants can personalise the interior by choosing from a host of different decorations, appliances and photos of their friends on Facebook. Interior themes come in three exquisite choices: Antique, Modern or Zen. When an interior is modified, numbers on the Eco Index show how much energy is saved by selecting each item. When choosing LG appliances, the mechanism for each corresponding Core Technology will be clearly displayed to better illustrate how LG's Core Technologies work to save energy.
Personalisation in My Eco Home app goes beyond simply choosing from a list of items. By accessing the microsite from the participant's own Facebook account, the virtual home can be decorated with the participant's own accessories. The app offers intelligent customisation to let homebuilders add photos and names of family members and friends to their dream homes, adding a personalised touch to the interior. When finished, the completed Eco Home is then transformed into an interactive movie to be shared and enjoyed with friends and family.
Visit www.lgcoretech.com to design your Eco Home.
This content is sponsored by LG