UK shoppers are flocking online to buy clothes, and especially lingerie, despite the ongoing impact of the credit crunch, according to new research.
The latest figures from the IMRG Capgemini e-Retail Sales Index reveal an 85 per cent jump in clothing sales this April.
The study also reports a 72 per cent year-on-year growth in online lingerie sales.
Snow and rain this April appears to have encouraged UK shoppers to spend nearly £326m on clothes and online footwear sales.
The figures are a sharp contrast to sales on the high street, where the British Retail Consortium reported that clothing and footwear fell to their worst for at least eight years.
Julia Reynolds, chief executive of lingerie website Figleaves.com, said: " The lean and fit will survive the credit crunch.
"Our experience tells us that retailers with strong brand values and a clear target customer will stand out during an unsure economic environment.
"To introduce changes in fashion seasons online, e-tailers need to communicate with customers and use various marketing methods. Email alone is no longer sufficient."
Quick fixes not good enough, warn experts 19 May 2008
UK surfers buying goods at auction sites drop four per cent 09 May 2008
Retailers fighting an ever increasing threat 23 Apr 2008
UK shoppers flocked to booze sites before the Budget 28 Mar 2008Figure to reach 50 per cent in five years, says Capgemini 21 Jul 2008
Retailers wil take advantage of the web to thrive during tough economic conditions, says report 22 Apr 2008UK shoppers flocked to booze sites before the Budget 28 Mar 2008
China-based Suntech Holdings thinks demand will still exceed supply 10 Oct 2008
Orders for its wind turbines were up 50 per cent year on year, the company claims 10 Oct 2008
The company's Tower Tube design has been updated with wind energy technology 10 Oct 2008
More news
The entire US financial system may be on the ropes, but according to Richard Seireeni, the recently formed "Salmon Nation" financial network is doing just fine 09 Oct 2008
BusinessGreen.com casts its eye over the simplest means of harnessing some geothermal power 08 Oct 2008 More in-depth
Post your comment
Send an email to the Business Green editor at feedback@businessgreen.com
