PC vendor Lenovo has done away with its regional divisions and remoulded the company into two business units focusing on emerging and mature markets respectively.
The Mature Markets arm will include Australia and New Zealand, Canada, the US, Israel, Japan, western Europe and other global accounts. It will be helmed by Milko Van Duijl, who currently serves as Lenovo's EMEA president.
Areas covered by the Emerging Markets wing include Africa, Asia Pacific, China, eastern Europe, Hong Kong, India, Korea, the Middle East, Pakistan, Russia, Taiwan and Turkey. This division will be led by Asia Pacific and Russia president Chen Shaopeng. A Latin American arm, including Mexico, will stand alone and report directly to the vendor's chief operating officer Rory Read.
The vendor has also realigned its operations into two product groups. The Think Product Group, led Fran O'Sullivan, currently Product Group senior vice president, will focus on the enterprise arena and the higher end of the SME space.
The Idea Product Group will focus on the consumer and small business markets. This group will be led by Liu Jun, who currently serves as president of the Chinese PC firm's Consumer Business Group.
Chief executive Yang Yuanqing said: “This realignment enables Lenovo to better leverage synergies that exist between similar markets that may be separated geographically but share market dynamics that impact our customers, what products we sell and how we go to market.
"Our goal is to create a faster, more streamlined organisation that can adapt quickly to target strong growth opportunities while more effectively focusing resources on our core business."
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