Britain’s ‘claim culture’ will drive the market for call recording a sector
that could be worth a potential £2.5bn in the UK within five years, according to
call recording vendor
Liquid
Voice.
The vendor made its claim based on industry estimates from two separate analysts
Frost & Sullivan and Data Monitor.
Chris Berry, development director at Liquid Voice, explained: “There is a huge
claim culture in the UK at the moment. Because of this, companies are looking to
become more accountable and have more control over what they are delivering.
“Demand for call recording is growing and we are certain that this trend will
continue,” said Berry.
Alongside potential claims being made against companies, changes in legislation
could also have an effect on the market. Berry is confident the market’s value
could be worth more because of this.
“There are a lot of new laws creeping in and, as they start to take effect,
companies will be forced to go down the call recording route, which could drive
up the market value to double what we have estimated,” added Berry.
The news has also been welcomed by distributors, who agree that a claim culture
will play a major role if the market witnesses an increase.
Guy Koster, vice president of the technology solution group at distributor
Westcon
Group Europe, said: “Any potential growth will be beneficial to distributors
as it will mean stronger relationships with vendors and an increase in sales.
“Call recording allows many companies to save time and money by reducing
disputes by up to 75 per cent,” he said.
UK
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