news
Report finds tabloids are guilty of "contrarian" approach to climate change, raising questions over their suitability as advertising channel for green products
30 Apr 2008
As complaints over greenwash hit record levels, the ASA is planning to bring industry leaders together to help tackle the problem
28 Apr 2008Survey finds "green" was the most popular word featured in new trademark requests last year
25 Apr 2008Study argues emergence of eco-labels should lead to retailers axing unsustainable products
17 Apr 2008Products to feature carbon footprint labels as supermarket aims to introduce the "currency of CO2"
16 Apr 2008Be warned, the Blogosphere is watching
02 Apr 2008Marks & Spencer has topped a Marketing Week poll designed to find the greenest brands
27 Mar 2008Al Gore’s alliance is to spend $100m per year over the next three years to spread the word on climate change
27 Mar 2008Green technology spending by American consumers is set to balloon in 2008
26 Mar 2008GM’s chief executive is attempting to repair the firm’s reputation for environmental efforts, after product chief Bob Lutz put his foot in it
17 Mar 2008Advert claiming US cotton is sustainable banned after watchdog rules the claim cannot be substantiated
14 Mar 2008OASIS label to highlight organic credentials of everything from make-up to moisturisers
07 Mar 2008Advertising watchdog upholds complaints against claims new bioethanol-powered car "does not significantly raise atmospheric levels of CO2"
05 Mar 2008Federal Trade Commission's review of green marketing guidelines to address " consumer perception" issues surrounding green packaging claims
04 Mar 2008Green reusable envelopes aim to reduce waste and mailing costs
21 Feb 2008Ad agencies warn that possible to changes to the Federal Trade Commission's marketing guidelines could hamper firms' ability to promote their green credentials
15 Feb 2008Getty Images report warns that generic climate change images will not appeal to consumers
06 Feb 2008Communication outsourcing specialist FST Technologies has revealed plans to calculate the carbon footprint of firms' direct mail
06 Feb 2008New division plans to add sustainability services to advertising giant's branding and marketing activities
01 Feb 2008As British Gas criticises green advert ban watchdog insists it is working to clarify what claims are acceptable
30 Jan 2008Shares in two of Japan's largest paper firms dip as green claims prove false
18 Jan 2008
Today is Earth Day and this year promises to be bigger than ever. Jonathan Bardelline investigates how companies are seeking to reach out to customers as part of Earth Day celebrations 22 Apr 2008
Scrapping plastic bags may lead to some inconvenience for customers at first, but the PR benefits would outweigh any short term pain, argues Sarah Howe 09 Apr 2008
Business and Sustainable Environment is the first major business-to-business event to link the goals of profit and sustainability, and BusinessGreen.com readers will be eligible for a discount on the entry fee
London event to take detailed look at the Carbon Reduction Commitment carbon trading mechanism and climate change's impact on the food industry - and BusinessGreen.com readers qualify for 15 per cent off the entry fee
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Share your experiences of buying and using environmentally friendly vehicles 02 Oct 2007
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Discuss the steps firms are taking to control and reduce their environmental impact 02 Oct 2007
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Should green advertisers shun climate sceptic tabloids?