Greenpeace International rained on Apple's parade yesterday, staging a protest and projecting images of Asian scrapyards on the iconic computer maker’s retail store in San Francisco just as Steve Jobs was preparing to take the Macworld conference stage, according to reports.
The protest group also released an alternative take on Jobs' address, cutting together previous footage to make the Apple CEO appear to announce new policies that are friendly to the environment.
Among the highlights, Greenpeace has Jobs say: "We're going to give the customers what they want – and if what you want is a green apple, then a green apple is what you’re going to get!"
Apple might be the doyen of designers but it remains a pariah among certain environmental groups. Greenpeace has been a vociferous critic of the Californian giant, awarding it low rankings in its report on green electronics and recently launching a major campaign targeting what it claims is the firm's irresponsible use of toxic chemicals.
The latest protest further highlights the brand damage that can be inflicted on large global firms if they fail to embrace environmentally responsible business models.
Environmental group praises company's efforts 29 Jun 2007
Tests undertaken by environmental lobby group finds iPhone contains hazardous substances already eradicated by some rival phone manufacturers 15 Oct 2007Company responds to Greenpeace criticism with statement insisting iPhone meets all legal standards on hazardous substances 16 Oct 2007"The marketing is greener than the product," claim campaigners 03 Mar 2008
Smartphone still using PVC and BFRs, claims environment group 16 Oct 2007
Building giant details plans to develop three more commercially viable zero carbon homes over next three years 16 May 2008
Toyota claims the iconic hybrid vehicle has helped cut global carbon emissions by approximately 4.5m tonnes in the last decade 16 May 2008
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