How Continuum is closing the loop on plastic bottles

Jessica Shankleman
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Coca Cola and ECO Plastics, winner of BusinessGreen Leaders waste project of the year, reveal how they hope to provide a recycling model for other companies

When Coca-Cola Enterprises (CCE) decided to start increasing the amount of recycled plastic in its bottles, it probably seemed like a fairly simple task; collect the bottles, take them to a plant, and...

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