WRAP helps councils improve recycling

Online tools and guide targets low participation areas

Waste and Resources Action Programme (WRAP), a consultancy that promotes recycling and resource use-reduction among businesses, has produced a guide to help local authorities improve participation in recycling schemes.

The guide, Improving Low Participation Areas – Effective Communications Planning, is specifically aimed at helping local councils identify and target ‘low participation areas’ (LPAs), areas of the council’s jurisdiction where recycling is slow to take off or non-existent.

The guide and associated online tool is the product of collaboration between WRAP and 18 local authorities which were successful in tackling LPAs.

Although there is no specific guidance in the tools for helping local authorities tackle reluctant businesses, WRAP has a number of other guides aimed at business sectors, such as small retail, offices and hospitality.

WRAP’s small business recycling programme is funded by Defra's Business Resource Efficiency and Waste (BREW) Programme