SEARCH  BusinessGreen White paper Google
advertisement
founding sponsor
Analysis
Analysis

Marketing

US View logoToday is Earth Day and this year promises to be bigger than ever. Jonathan Bardelline investigates how companies are seeking to reach out to customers as part of Earth Day celebrations
22 Apr 2008
Founder of green events outfit UK Aware, Danny Carnegie, urges firms to ditch the impenetrable green terms and reach out to customers with more accessible marketing messages  21 Apr 2008
Adam WerbachAdam Werbach, head of Saatchi & Saatchi's sustainability division, says staff hold the key to greener business, all firms are greenwashers, and environmentalism is dead  28 Mar 2008
Social networking sites offer a prime marketing opportunity for green firms to connect with customers, test new products and even generate some serious whuffie  07 Feb 2008
Traditional means of marketing by demographics simply will not work for green consumers, you need to be able to identify how they behave...  25 Jan 2008
Adam Lowry, co-founder of green cleaning products company Method, explains why green firms cannot afford to neglect design and performance when developing new products  05 Dec 2007
Green execs may understand what they mean by sustainability but according to a new survey many customers are left confused by the term  04 Jun 2007
Well-meant environmental improvements, if over-sold, could create a PR backlash  13 Oct 2006
TescoMore than three quarters of consumers want higher environmental product standards from government  04 Jul 2008
easyJetAbsence of "per passenger" reference in adverts comparing airline's emissions with those of rivals prompts ruling  02 Jul 2008
KPMG survey reveals many consumers remain unimpressed by corporate efforts to limit environmental impacts  01 Jul 2008
New guidelines to ban use of "green" and "eco" in adverts where the terms are not backed by full product lifecycle analysis  01 Jul 2008
Preston Koerner offers his five tips on how businesses can help customers shrug off their green fatigue  27 Jun 2008
Microsoft's Bill LaingUptake of the software giant’s Hyper-V hypervisor is expected to be strongest among smaller companies, where its affordability is most likely to give it an edge over more sophisticated rivals  04 Jul 2008
a potential customerVendors such as HP and EMC are developing personalised communications platforms that aim to boost customer loyalty  04 Jul 2008
Moves to create a unified and royalty-free Symbian platform should result in a wider choice of handsets and applications  04 Jul 2008
Firms that cut corners on testing are on a fast track to trouble, says Macro 4’s David Chalmers  04 Jul 2008
Enterprise IT managers have a crucial role to play in steering the UK into the broadband fast lane  03 Jul 2008
BusinessGreen.com podcast logo

Top tips for an energy efficient datacentre

Recorded in association with IBM, BusinessGreen.com talks to the IT giant about the steps firms can take to bring their datacentres' soaring energy use under control  30 Jun 2008
Click here for more More audio and video
Take part in the green debate
Electric car chargingShare your experiences of buying and using environmentally friendly vehicles  02 Oct 2007
pound coinsTalk about the bottom-line implications of adopting more sustainable business models  02 Oct 2007
Green button labelled opportunityDiscuss the steps firms are taking to control and reduce their environmental impact  02 Oct 2007
Click here for more More forums
The Week in Green: What we need from the G8
The G8 meets in Japan next week with three inter-related issues set to not just dominate the agenda, but tear it up, stamp on the pieces and tell all the other issues to dissappear off from...
03 Jul 2008
The Week in Green: What Brown can learn from Arnie
It is sometimes easy for those within the clean tech sector to look at the latest kinetic powered gadget, the billions of dollars flowing into carbon capture, the revitalisation of rail and sail power, and the...
27 Jun 2008
Click here for more More from this blog
ADVERTISEMENT
ADVERTISEMENT