The LCD TV industry has launched an environmentally friendly TV initiative in advance of new guidelines from the Environmental Protection Agency (EPA) for flat screen products.
The LCD TV Association's GreenTV logo, announced last week, is part of a move to create a smaller environmental footprint for flat screen TVs, said association chairman Bruce Berkoff.
"This will involve the use of less heavy metals, ambient light sensors and smarter electronics very soon, as well as more LED backlights with spatial and content-based dimming and energy savings over time, and many other improvements, " he added in a written statement.
Details on the initiative are limited, although much of the work is initially expected to focus on the use of ambient light sensors, which cause TVs to adjust their backlighting based on the light levels in the room. Progress in the area will be announced in the coming months, said the association.
The association's focus on ambient sensors comes three months after the EPA finalised version 3.0 of its Energy Star TV products specification. The new version of the specification, which comes into effect on 1 November, includes specific criteria for TVs using ambient sensors.
According to government figures, the majority of LCD TVs currently on the market will fail to meet the new Energy Star 3.0 standards and will not be able to carry the energy saving logo.
As EPA releases draft specifications for energy efficient servers new survey reveals European IT chiefs are happy to pay more for greener products 15 Feb 2008
Consumer Electronics industry calls on European Commission to consider US labelling scheme as most effective means of enhancing efficiency 17 Jun 2008
Intelligent Energy ramps up funding for R&D and partnerships 04 Jul 2008
Focus on energy savings through fuel efficiency for homes and public and commercial buildings 04 Jul 2008
ActionAid accuses G8 of driving more people into poverty by pursing biofuels and cutting agri-aid 04 Jul 2008
More news
Businesses' new found focus on the environment may be welcome, but according to Conrad MacKerron, it is taking attention away from workers' rights issues – and the credibility of the entire green business movement could be at risk 03 Jul 2008
It may be a year old, but as Dell's Jonathan Perry explains, firms looking to get rid of their old IT kit still need to pay attention to the WEEE directive 02 Jul 2008
Telling customers about your environmental targets is all well and good but, as Paul Thomas argues, they are meaningless if you do not know how they are to be achieved 01 Jul 2008 More in-depth
Post your comment
Send an email to the Business Green editor at feedback@businessgreen.com
