Some of the biggest names in technology, including Google and Yahoo, have been talking up their green efforts for Earth Day 2008.
Google observed the environment awareness day by highlighting the green benefits of its products.
The company announced an expansion of the Google Transit trip-planning service, and a new Energy Saver Gadget for Google Desktop which allows users to manage power settings on their computers.
The Google.org philanthropic group also took time to tout the virtues of eco-friendly businesses.
"As we transition from a pollution-emitting economy to a green-clean economy, the task will be monumental. Millions of jobs can be created and a new economy can be born," wrote Google.org associate Shannon Oliver.
"Simply put, green jobs are jobs that are good for the environment, good for our planet and pay a living wage."
Yahoo, meanwhile, took time to team up with local recycling groups in a campaign known as Free Is Good.
The aim of the project is to donate unwanted items and materials, such as timber or old appliances, to groups which will then give them out to others, rather than break down waste materials for recycling.
"We have seen a grassroots surge in consumers looking for information about reuse, so we are using our network to help move consumers from awareness to action," said Yahoo co-founder David Filo.
Two-thirds rated 'average' or 'worse than average' 23 Apr 2008
Smart technologies to help other industries reduce emissions 08 Apr 2008Spend now to save later, says Gartner 03 Apr 2008
Investment firm pumps £14m into firms specialising in biomass energy, waste-to-power plants and plastics recycling 31 Mar 2008
Drax unveils plans for 400MW co-firing facility that would allow it to burn biomass alongside coal at its giant power plant 22 May 2008
But critics claim government must step up financial support for offshore wind projects if it is to avoid further delays 02 May 2008
Intelligent Energy ramps up funding for R&D and partnerships 04 Jul 2008
Focus on energy savings through fuel efficiency for homes and public and commercial buildings 04 Jul 2008
ActionAid accuses G8 of driving more people into poverty by pursing biofuels and cutting agri-aid 04 Jul 2008
More news
Businesses' new found focus on the environment may be welcome, but according to Conrad MacKerron, it is taking attention away from workers' rights issues – and the credibility of the entire green business movement could be at risk 03 Jul 2008
It may be a year old, but as Dell's Jonathan Perry explains, firms looking to get rid of their old IT kit still need to pay attention to the WEEE directive 02 Jul 2008
Telling customers about your environmental targets is all well and good but, as Paul Thomas argues, they are meaningless if you do not know how they are to be achieved 01 Jul 2008 More in-depth
Post your comment
Send an email to the Business Green editor at feedback@businessgreen.com
