Efforts to cut domestic energy consumption and fight climate change are being undermined by a proliferation of electricity-hungry consumer electronics devices, the Energy Saving Trust warned today.
Marking the dawn of a new 'Information, Communication, Entertainment (ICE) Age', the Energy Saving Trust's Ampere Strikes Back report (PDF) identifies the energy burden of this new set of products.
The report predicts that 'ICE age' technology will account for 45 per cent of the electricity used in UK households by 2020, the equivalent of 14 power stations, just to power our TVs, home IT and other electronics.
"Products are being used in ways that were undreamed of just a few years ago, with trends such as listening to the radio through TV and PC on the increase," said Philip Sellwood, chief executive of the Energy Saving Trust.
"It is highly unlikely that consumers realise that this uses far more energy than conventional means, or that digital radios use almost as much energy when considered switched off at the unit as they do while switched on, while a new flat panel TV can use up to three times more electricity than a 'traditional' TV."
The growing popularity of technology such as DAB radios, set-top boxes, laptops and LCD/plasma TVs means that the annual UK spend on consumer electronics has soared to over £12bn, making UK consumers the biggest spenders in Europe.
While the average UK household spends £500 a year on these products, one in 10 UK householders spends between £1,000 and £10,000 a year.
If this trend continues, products contained in the average home could be racking up running costs of £4.9bn a year by 2020.
The study warns of the "unwitting wastage of these ICE Age offenders" who leave devices on or on standby when not in use.
"UK consumers will be surprised to hear just what their home entertainment equipment gets up to," explained Sellwood.
"The Ampere Strikes Back report holds up a mirror to all of us and shows just how easy it is to lose track of what is sucking up energy in our homes and costing us and the environment dear."
Demand for green domestic products set to climb as government launches new environmental advice centres and energy giants earmark £1bn a year to improve customers' energy efficiency 02 Apr 2008
Report claims controversial practice of shipping recyclates half way round the world results in net carbon reduction 20 Aug 2008
Influential committee of peers urges government to accelerate plans for lower VAT rates on green products and services 20 Aug 2008
Companies advised that they can cut down brand and operational risks by understanding how much water their products use 20 Aug 2008
As the reputational risks associated with greenwash become more apparent every day, Paul Thomas asks why some firms still find themselves overstating their environmental credentials 20 Aug 2008
Emissions trading is widely touted as one of the best mechanisms for tackling climate change, but how do these schemes work and how will your business be affected? Tom Young investigates three of the emissions trading schemes having an impact on UK firms 19 Aug 2008
For environmentalists, politicians and business leaders alike, framing the climate change debate in the right terms is essential to driving engagement 14 Aug 2008






